“Read the most popular, best-selling fiction and you’re bound to notice a pattern. It always follows a succession of logical steps that know exactly how to hook you emotionally. This was first observed in early Greek tragedies and later seen within the works of William Shakespeare. Since then, many authors follow this distinctive formula known as Freytag’s Pyramid. Although many other formulas exist, this one is most often used. Why? Because it’s tried, tested and true. It’s been around for centuries. It goes something like this…”

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